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Entries for September, 2010

So You Want to be a Digitizer

by Lindee Goodall

If you’ve been embroidering for a while, you may be looking at expanding into digitizing. You’ve seen what collections sell for at your local dealer and maybe digitizing software came bundled with your new machine. How hard can it really be? Wouldn’t it be nice to make a few extra bucks? Maybe you already have […]

Labor Day Sale!

by Lindee Goodall

As many of you prepare for the last holiday of the summer, Labor Day, it’s time to think about the next season. No, not fall (or spring for my friends down under)–embroidery season! Now is when we start coming back to our passion and begin making projects for the home, holidays, family, friends, and our […]

Embroidery Tip

  • Do you have enough thread left on that spool to finish your project? Industry experts calculate that the average length of each stitch in embroidery designs is about 4-5 mm. Based on this average, 22 yards of 40-wt rayon equals 4,000 stitches. A 250-yd spool can produce roughly 4,000 stitches.


To inspire and nurture personal creativity and productivity by connecting embroiderers and digitizers with innovative, high-quality products and information that significantly elevate their enjoyment and experience while maximizing the use of technology. In other words, more toys and more fun!